OK! wow two posts in a day. But I simply had to write about this. While we were at Barnes and Noble yesterday I noticed again something I had seen and thought about before. Niche marketing. If you take a look at the photos you can see just how far niche marketing has gone. A couple of fun titles were: Gothic Beauty, and Vogue Knitting which I thought really should have been put closer together since those two niches are so similar.
The other thing I found highly ironic was the several magazines about marijuana. How exactly is that legal? Can you really sell an entire magazine that does nothing but advertise an illegal activity? I mean it even shows photos of people illegally using marijuana. Anyway I have to get back to my reading. My copy of Professional Shoe lacing quarterly just arrived and there is a new article about alternative lacing materials that I just have to read.
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